About

My eclectic professional journey has landed me in marketing by way of TV and social media. My natural creativity is bolstered by my experience as a videographer, editor, and strategist (amongst other things). Each role shaped my perspective and skillset, but I credit much of my approach to working in the news industry.

Journalism was my boot camp for creating content. It’s high-stakes and moves at dizzying speeds. I am a relentless, resourceful, and agile storyteller. I’ve learned to break complex subjects down into easy, punchy bites. In marketing and advertising, these traits became strengths in developing and pitching concepts.

At home, you can find me buried beneath mountains of crochet or trying my darndest to raise baby tomatoes 🍅 This is my latest attempt at staying tethered to the earthly world. However, since I also remain chronically online, I always have interesting ideas to bring to meetings.

If you want fresh takes or fresh produce on your team, talk to me here or on LinkedIn.

-Troi