The How: Experiential
Gen Z sees the future of transportation as less “Me” and more “We”. Mass transit is seen as sustainable and inclusive. Lexus will play to this attitude by flipping e-palletes into all-electric shuttles for trending events like Coachella. This activation exposes new audiences to the everyday luxury possible with Lexus. It highlights the potential of selfless luxury that is freely shared and experienced with community.
The How: Social
Lexus will sponsor a 7-day Instagram takeover that empowers young Creative Visionaries. Gen Z spends more time on social media and is more partial to subcultural influencers. We will amplify the voices of success coaches across relevant niches including finance, career, activism, and lifestyle.
The How: Digital
#LexusLinked
Driving home the message of luxury for all, Lexus will boost access to career-building resources by partnering with LinkedIn learning. Ambassadors from the Instagram takeover will create in-depth courses on how to succeed in their respective niches.
